It helps to create high performing products and deliver them. Might you have introduced a product into the organization or you have to develop them. If you are an entrepreneur or a production manager or marketing manager or even you are into research and development you have to deal with products very closely. This course mainly deals with software products if you want to own your own line of product range. It helps to understand the key processes involved. Strategies involve alignment with business models and study of different models is possible through this course. It helps to develop imaginary personalities and use them as a pilot set of customers to understand buying behavior. Understanding customers, their personas, their behavior, their perception is stressed. With the help of case studies professors guide students about how big brands have incorporated strategies for their products. This course helps to analyses the new opportunities by identifying them. It helps to know the current strategies followed by companies around the world.Ī very innovative course which guides the path of dealing with products. It provides deeper insights of the market. The ways products can be promoted in social media using different tools can be studied in this course. It will help to know about agile practices like financial modelling courses which can be followed to design the cost incurred for designing products. You will learn how to set roadmaps so that products can be developed and launched in the market.
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